Not just a tool.
A real person too.
OLLIE uses smart technology to plan and run your ads efficiently — but there's a real expert behind it all. Ally Atha has spent 15 years working client-side, managing £20M+ advertising budgets across global campaigns in FMCG, spirits and luxury sectors.
Working inside some of the world's biggest brands gave Ally a front-row seat to how the media planning process really works — and how inefficient it can be. Layers of agencies, inflated fees, slow turnarounds, and campaigns built around impressive-sounding metrics rather than actual business results. He saw it first-hand, and knew it didn't have to be that way.
He built OLLIE to cut out the middle men entirely — bringing enterprise-level media expertise directly to small businesses at a price that makes sense. No fluff, no jargon. Just strong ads, clear goals, and measurable returns that tell you exactly what's working and fuel smarter decisions going forward.
Every brief that comes through OLLIE is reviewed by Ally personally. He monitors your campaign performance, spots what's working, fixes what isn't, and is available for a conversation whenever you need one. You get the expertise without the overhead. That's the deal.